Cannes Lions

ADVERTISING AGENCY

ACTIS SYSTEMS, Moscow / J. WALTER THOMPSON WORLDWIDE / 2001

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Description

The corporate website of Ark Thompson Advertising Agency (Moscow office of J. Walter Thompson Worldwide international network). For the first time has a corporate website been rendered in the form of a quest game. www.jwt.ru is made in the "cartoon" style, while its characters copy real employees of the agency. www.jwt.ru is a fusion of corporate and promo website possessing all the attributes essential for an advertising agency website. While traveling around the virtual airport, you acquaint yourself with the services and portfolio of the Ark Thompson Agency, which, just like an airport, is a ramified, interfaced, and efficient service structure. The website offers you to go on an amazing virtual trip with the Ark Thompson Agency, get acquainted with its top managers (which themselves are main characters of the website), and learn how Rico came to be the company talisman. The creative idea of the web-site ws to show the business processes of the advertising agency as the quickest and easiest ongoing movement from point A to point B. The web-site was created with the Macromedia Flash 5 technology.

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