Cannes Lions
J. WALTER THOMPSON AMSTERDAM, Amsterdam / J. WALTER THOMPSON WORLDWIDE / 2016
Overview
Entries
Credits
Description
Because J. Walter Thompson Amsterdam is a local agency with international – you could even say “intergalactic” – ambitions, we decided to renew our most important brand touch point, our website. “There’s no domination like intergalactic domination.” That's our vision. From this we created a web design that displays a galaxy full of stars and spaceships. The website communicates the agency's dynamic ethos. Our work is what defines us, so our work plays a prominent role on the website. Detailed case studies show that our work is about our signature process (“Think, Do, Make”), not just achieving an optimum end result.
Execution
The main challenge during the development phase was to balance the use of video, full-screen visuals, animations, and neat little interactive patterns, with the final product conveying our creative free spirit through a dynamic website of truly “intergalactic” proportions. After months of intense work, the website was launched on October 21st 2015.
Outcome
The new J. Walter Thompson Amsterdam website increased the agency's visibility, communicated more clearly what we do, illustrated our cultural values, and showcased our creations. As a result, visits to the website increased by a factor of fourteen after the launch, from 481 to 6,883 a day. Since its release, the website has been visited a total of 55,000 times. And it's not only Dutch visitors; we have also had hits from the US, UK, India, Russia and France. It is not by chance that we have attracted new international clients including SPA Benelux and the Vredestein tires global account.
We also seized the attention of the design and digital communities with awards from leading publications such as FWA and Awwwards. We won two awards from FWA, one from Awwwards and have again been nominated for Webby Awards in two categories in 2016.
Similar Campaigns
12 items