Cannes Lions
ENERGY BBDO, Chicago / BBDO / 2011
Overview
Entries
Credits
Description
Each year, Energy BBDO creates a holiday card to send to partners and friends.
Execution
The design concept was to use colour and the iconic “e” in the logo to create a symbol of the season, snowmen holding hands in unity. The greeting communicated the bright culture of the agency while reinforcing the brand equity.
Outcome
The card received unanimous praise and delighted recipients, creating a heartfelt connection that was felt and shared beyond the holiday season.
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12 items