Ogilvy is a Top 5 agency brand with a strong reputation in the German market. How can a network agency demonstrate both its creative prowess and business expertise and thus position the agency brand as a leader in the German market? The challenge was to find a way to enhance the agency’s profile over and above the creative award show results as well as to increase Ogilvy brand poupularity as business partner, think-tank and employer.

In HowTo No. 4 we discuss how to successfully lead brands in an ever more fractal media landscape – and how brands can find new, strong and exciting forms of orchestration. As we do not aim to present mere theory, the focus of the magazine is on practical experience. The authors are coming from different areas of communication e.g. TV, direction, eGaming or YouTube – and they are sharing their insights with the audience.

The many complex and versatile illustrations in the magazine by renowned illustrators as well as by illustrators who are at the beginning of their career, are distinctive eye catchers and an extraordinary flagship for the agency. They unfold a very different effect compared to purely commercial work examples that are usually used for an agency’s public image. The magazine catches the reader’s eye by a diversified design.