Concept : The shortcut in my hand.The car navigation service in mobile phone helps you to know the exact USP service with the NATE information of traffic by driving faster and more convenient or feeling fast by improving the speed.Service Characteristics is a Car Navigation system that offers, fast road navigation anywhere at anytime and various transportation information services directly to your mobile phone. It is invented for customers (age 25~35) who need the Nate Service. The copy is "Find your way more fast NATE traffic information'.