AEROMOBIL - Introducing the flying car to the public

Our objective was to introduce the revolutionary concept of a flying car to the world. We aimed to get attention from industry professionals and the general public and, through media, make them start looking at personal transportation from a new perspective.

Our solution was to let go of the super-tech description of all the unique details of the concept. Despite the technological complexity of the project, we decided to use 'human voice' in order to catch people's attention.

Thanks to the well thought-out strategy, the influential media started covering the subject and promoting it as a near-future conveyance throughout the world.

The key element of the strategy was a video demonstrating that our client's product was real - for the first time in the "flying-car" history.

We knew the AeroMobil team's ace in the sleeve was "the real thing", not just a vision and/or a blueprint. So, instead of showing off with the unique technical solutions, we shot a short film introducing the innovation in real world situations.

We showed AeroMobil fitting in regular parking place, driving on a highway and finally taking off and landing at the airport.

That was the critical part of the campaign that ignited the media "fireworks". The video streamed across many continents, attracting the world's most influential media, such as BBC, Reuters, CNBC, Fox News, WSJ, The Telegraph, USA Today and Focus to name a few.

From these the word has spread further and such TV shows as Mythbusters and others reported on it, attracting wider and wider audiences.

Over one hundred mentions, more than 50% in prominent media, resulted in 391,000 Google searches positioning the keyword "flying car" on top places.

At the campaign's beginning, competitors used the term "Roadable aircraft" for their inventions. Our team inspired others to use "Flying car" as a representation of the invention, getting rid of most sci-fi connotations.

According to the latest Pew Research Center report "U.S. Views of Technology and the Future“: Americans look forward to a future in which getting from place to place is easier, more comfortable, or more adventuresome. 19% of Americans would like to own a travel-related invention including: a flying car or flying bike (6%), a personal space craft (4%), a self-driving car (3%), a teleportation device (3%), a jet pack (1%), or a hover car (1%).

Given the media and social networks response, our goal to "change people's perception of future transportation" has been accomplished.