There were several elements that we aimed to incorporate in the logo linked to the brand, the product's functionality and the scope of business. What we were looking for was a unifying element and/or an idea that would allow for a simple and visually attractive solution.

The AM logo elements: the upper blue part represents the sky, the lower black part the ground. The horizontal line represents the wings. The central arrow is both the tip of an empennage and the "up" direction, AM's unique solution, the revolutionary change in transportation from the crowded 2D environment (ground) to the spacious 3D (ground + air). As a whole the logo symbolizes the airplane attitude indicator.

The unique font helps communicate the versatility of the product (letters A and L representing two states of the vehicle and its ability to transform from one state to another).

Thanks to how the logo was coherently designed, the brand became iconic and already recognized by the industry. The logo became the identity of the product. Not only in communications, but also in the function of the product (wheel knobs, seats, steering wheel, avionics indicators, etc.).