Cannes Lions
LOWE DIRECT, Zurich / JAGUAR / 2005
Overview
Entries
Credits
Description
We reserved advertising space on ski lift poles in 3 large Swiss ski resorts. To attract as much attention as possible, detailed shots were taken, from which the observer could not immediately recognise the new Freelander model.
Outcome
Within a short space of time, 541 test drives were booked, 238 of them by SMS.
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