Relevancy

This service is dedicated to Nissan owners.

While turning fond memories with their beloved Nissan cars into an everlasting one,

it also marks the beginning of a new relationship between the future owners and Nissan.

Strength

It turned an act to “purchase another car” into an entertaining experience to commemorate one’s life passage.

Brand

It demonstrated Nissan’s brand belief that cars are more than just a commodity, they’re life companions.

In addition to the buzz created throughout various social media channels, it had great impact on Nissan’s business.

Following the program launch, the number of customers who visited the dealership via the web (where this initiative is mainly featured) during April 2014, exceeded other touch points triggering dealership visits such as TVC, flyers, newspaper, radio, etc by 3.8%. Resulting the service to encourage more Nissan owners to visit the dealership and trade-in their vehicles.

It encouraged more Nissan owners to trade in their long owned cars.

It also largely increased the number of opinion among current owners that they “want their next car to be another Nissan.”