THE IDEATo raise consciousness among masses and trigger preventive action, the creative team arrived at a very simple but powerful audio visual idea that finds its roots in traditional Indian culture.The idea was to use Rudalis, a community of professional mourners that hails from Rajashthan, India to mourn the death of tree at a busy market place.Bangalore Environment Trust shared the belief and the idea was implemented on 21st March, World Forestry Day at CMH Road, a busy market street at Bangalore, India.

The never heard before idea of ‘morning the death of a tree’ established trees as family members for every Bangalore citizen. All leading Newspapers, Websites, News channels (TV) shared voice, across languages to generate awareness.

People logged on to report attempts to kill at www.bngenvtrust.org600 mature trees were transplanted across Bangalore. Not killed.The very next week, thousands of saplings were planted.Shopkeepers adopted trees in their closest vicinity.“Life needed a second chance at Bangalore, and this event provided just that”. - Client