Although an integral part of its more than 1200 year history, Kyoto’s traditional crafts are in danger of becoming extinct. Products no longer meet the needs of modern day living. Their market has shrunk 80%. Craft persons are getting older with no successors in line. In five years, half of them will go out of business.

Traditional product limits its target to Japanese fan and its usage for Japanese lifestyle like kimono or tea ceremony which is declining even in Japan.

New products change the KYOTO craft context to more relent to global luxury market beyond Japanese lifestyle and get strong attraction from top celebrities all over the world and as a result it revitalize the industry itself in Kyoto.