The oil company CEPSA has developed the AGROCLUB, a loyalty program directed towards farmers who use Agricultural Oil. Once a year, AGROCLUB invites managers of agricultural cooperatives, those who decide on the Oil provider for their association to EXPOVICAMAN, one of the most important Agricultural Expos. Many of these managers have been attending the expo for years. At the CEPSA´s booth, guests are presented with innovative products and services.The objective is to get these managers to attend the event using AGROCLUB´S INVITATION and not the competitor’s.

A curious device leads the plan called: ZOETROPE.(Stroboscopic machine from 1834. Cylinder with slits cut vertically in the sides. As the cylinder spins the user sees the static pictures producing the illusion of movement.) During the sequence of the plan, each communication includes a different “stroboscopic band” used to announce each weekend activity: Invitation Horse Race: “galloping horse”Welcome: “someone waving hello”Dinner: “a couple cheers” Lunch: “waiter lifting the cover off”Concert: “orchestra conductor”After the weekend we communicated the Incentives Program: Bicycle: “wheels and pedals”MP3: “Michael Jackson”Cruise Raffle: “cruise boat”

411 of the 500 managers of agricultural cooperatives attended EXPOVICAMAN with CEPSA´S INVITATION. (82%).Best attendance for CEPSA in fifteen years of carrying out the same action.This equals a 29.9% increase in attendance over the previous year's event. Reinforcement of the already solid union between the CEPSA brand and the Agricultural Sector.