Cannes Lions

AIR CONDITIONING MANUFACTURER

OGILVY SHANGHAI, Shanghai / MIDEA / 2010

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Midea produces about 10 million air conditioners in a year.In China the average temperature setting is 23°C, and raising 1°C reduces 10% of CO2 emission.Thus Midea helps to reduce 30% of CO2 emission caused by 10 million air conditioners.

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