When there are elections in Germany, every official politcal party gets to broadcast a number of election campaign commercials on public television for free.

In 2005 "The Party", which was founded by the satirical magazine "Titanic", sold its airtime to the low-cost airline HLX. So they did the following commercials together.

During 3 election spots the chairman of the party „The Party“ condemns surreptitious advertising in TV. While he’s talking, the lowcost carrier HLX is always present even though product placement is not allowed.

We introduced HLX to the satirical magazine Titanic and their party "The Party". Whenever there are elections in Germany, every party receives free airtime for campaigning on TV.

In the end we convinced "The Party" to sell its airtime to HLX and we produced TV commercials that combined the satire from Titanic with the promotion for HLX.

The commercials were broadcasted on German public TV stations in August and September 2005 during election times. With these commercials we reached a great audience, especially because it was broadcasted directly after the news or before big TV movies.The provocative idea of exploiting election advertising spots for product placement, apart from first exposure on national television, led to corresponding press coverage from all sides. The commercials happened to be a big scandal in history of German TV-commercials before elections.