Calendars are a typical gift. So it was an ideal way to show that HLX saves money on unnecessary gifts by re-using calendars. Together with the sticker on top of these calendars HLX shows once again that they don’t spend much money on advertising to keep their ticket costs low.

According to HLX the calendars created a lot of attention and the sales rate rose, especially in the agencies that had not sold HLX tickets before.