Cannes Lions

AIRLINE BEDS

M&C SAATCHI, London / BRITISH AIRWAYS / 2005

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Emerging from the crowded streets of Hong Kong, our smartly-dressed man gets into bed against backdrop of the city lights, which are put out as he falls asleep. He wakes from the same bed in Piccadilly Circus London, and starts his day. End-frame reads 'More beds, more places, more often'.

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