Performers wore costumes in brand colours, competition cards where handed out which drove consumers onto the client website, as well as their competition line. As perfomers were physically in front of comsumers there was direct engagement with the brand. This was followed with media insertions that had taken place in high volume weekly publications. A full PR campaign was undertaken. All actions were designed to ensure the campaign was talked about in line with client pay-offline - TELL SOMEONE.

Most spoken about end of year campaign - both in terms of consumers on the ground as well as through a variety of media platforms (radio, print and TV). Client (results still coming in) reported increase in airtime sales for December, January and February as a result of the campaign. Cell C retail outlets reported higher walk-ins due to actions taking place outside stores.