As a result of the contact plan targeted at the brokers, 76% of the 5,000 brokers voluntarily subscribed to the service.As a result of the contact plan targeted at insurance customers, 68% of the 120,000 AXA clients were identified and classified as the target audience.As a result of the campaign, 41% of the target clients contracted more services. Likewise, the Return On Investment is expected to be 650%.This campaign was recently awarded with the 2006 Golden Imán AWARD by the FECEMD (Spanish Federation of Electronic Commerce and Direct Marketing).