Cannes Lions
ALCOHOL PREVENTION
ADVICO Y&R, Zurich / BLAUES KREUZ / 2011
Overview
Entries
Credits
Overview
Execution
The 60 spots aired during a 24-hour time period enabled the listener to experience a day in the life of an alcoholic in real time.
Outcome
The idea was picked up and discussed by various media. The spots attracted additional free PR and coverage for Blue Cross
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