In this radio spot, the sound is first heard only in the right speaker, and then only in the left speaker.

Alcoholism has long been a difficult matter and a delicate subject. With this idea (The Bar, your second home) we used both, household bills as media, and the bar as the place to bring to the table the the AA as the entity one could trust to help others fight against alcoholism and the problems it brings to the family. The simple act of handing out common household bills with the Bar's address, proved to be simple, direct and impactfull.With cameras placed across the bar, we were able to record the customer's reaction to be used in an educational and promotional video to reinforce the message.

A important result by far was that people started talking about a subject that's not only a taboo.For AA the goals stated out at the initial brief were simple and important:raise awareness,discuss the problem,inform and offer help.It surpassed by far the AA expectations since it not only raised the subject but also brought to the forefront the AA as safe harbour for those who have the bar as an actual second home.AA invested close to nothing:with the use of a printer and letter templates,we reached the audience with relevance and generated the biggest buzz that AA has had in years.