Cannes Lions
BMF ADVERTISING, Sydney / ALDI / 2015
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Description
Decoding a mobile plan isn’t for the faint hearted. Sometimes you don’t really know what you are getting and whether you actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.
Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use.
Through ALDI’s uniquely wry eye, a woodsman and a mime dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.
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