Our viral video, that we used as a hook to get people to watch our infographic content which made sure the service is understood thoroughly, was based on a simple consumer insight: people basically don’t know what to do when they face a car issue on the road. So our creative idea was to show people that they might face one of those tragicomic situations they watch online for fun, if they tend to get unprofessional road service.

We have strengthened the communication with banners on car related web pages and radio broadcasts at drive time.

Since Allianz Yolda was one of its kind in Turkey, systematic details were to be communicated so people knew how to use our service. To deliver this information an animated desktop video was created. However, it wasn’t enough for a product launch campaign. So we set of by identifying the channels that enable us to reach our target audience directly and use the methods of those channels specifically. Using Twitter and Facebook, we released a viral video that was produced only for the launch to lead people to our infographic content. We also gained traffic to our website by using banners on car related web sites and radio spots which broadcasted during drive time.

The video has been watched by 5, 5 million people in total within 10 days after the seeding.

More than 200 copies have been shared in different media and platforms other than the executed media plan.

The content took part on 400 web pages and is watched by 2, 5 million times only from such channels. We have taken five times turnaround of the spent media budget.

The followers of Allianz Facebook page are increased by 10%, and YouTube channel subscription is increased by 302%.

Banners reached to 2,289,349 people.

When we added the radio broadcasts, we have reached approximately 10 million people in total.

After launch:

Websites traffic was increased 20 K