We gathered cancer survival artists who, despite their sensitive hands, couldn’t detect their breast lumps just by self-examination. They were invited to handcraft OOH pieces using their old mammogram X-rays as canvases and spread the word of the early diagnose. The painters, embroiderers, illustrators and paper artists designed one big piece to debut the campaign and several others in real scale to take the message further.

Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm. To spread that message, artists who have survived cancer crafted OOH pieces using their mammogram X-rays as canvases—and proved how going beyond a self-exam can save lives. 119 million people impacted.

+ 119 million impacts.

We introduce a new way of talking about breast cancer prevention that can impact future ad campaigns and hopefully decrease the number of cancer victims.