Cannes Lions

Muzzled by Machismo

AREA 23 AN FCB HEALTH COMPANY, New York / BAYER / 2016

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According to the US Federal Trade Commission, advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. In addition, the Food and Drug Administration advises that disease-related advertisements/communications be disease or health condition-specific, enhance education, be clear and accurate, and contain a responsible public health message.

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