Cannes Lions

ALPINE VISION GRAN TURISMO - INSPIRATIONS

ALPINE, Guyancourt / RENAULT / 2015

Film

Overview

Entries

Credits

Overview

Description

Alpine Vision Gran Turismo - Inspirations is a film lasting one minute fifteen seconds, that interweaves 3D images, traditional cartoons and paint-on-glass animation, showcases every detail of the legendary car. The first shots reveal the Alpine Vision Gran Turismo on an alpine circuit, with 3D images specially modelled for the film, a studio that develops Gran Turismo®. After a few seconds, the environment evolves into a sketch, and the sky, the mountains and the road become drawings, transforming entirely into a cartoon. The car metamorphoses into a stylised bird, which unfolds its wings to fly before freezing, becoming a drawing. One of the cars overtakes the others, and the painting gives way to the hyperrealism of the game. The car shows itself off from all sides.The film leaves us with a shot of the driver next to his vehicle, his helmet under his arm.

In the blink of an eye, he becomes a cartoon character, then a sketch, and disappears. The car remains as a final outline.

Similar Campaigns

12 items

PlayeR5

RENAULT S.A.S, Paris

PlayeR5

2022, RENAULT

(opens in a new tab)