Cannes Lions
Y&R FRANCE, Paris / DECATHLON / 2008
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Deep in the savannah, a group of rangers in a Jeep are chasing an animal whose tracks they've just discovered. The animal is running at top speed. We're blinded by the cloud of dust he leaves behind. Finally, one of the jeeps approaches and a ranger leaps from the moving car onto the animal. It's a young schoolboy attempting to play hooky. He's wearing Kalenji shoes, with the sole resembling the paw of a cheetah.
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