As Thailand has had many protests for a several months, and the announcement of Bangkok's state of emergency has had a huge impact on the tourist department, many countries announced a warning for traveling to Thailand. So, we set up "decrease in tourist arrivals" as our problem and created media and a social plan in order to solve this problem. We promoted Thailand's other aspects rather than the protesting in Bangkok which is a small area. They can travel to the other provinceS of Thailand such as Chiang Mai, Krabi and Phuket.

The main channel of TAT is a portal site and social media. We integrate both website and social media to promote and update any situation. We create more social media to support our project; Google+, Instagram, YouTube, Pinterest and twitter. These channels working together with the same keyword but engaged with different target audeinces to get maximise benefits.

More Likes on Facebook which is our main social network channel; from 337k - 540k. More engagement and more "talking about this" stat. More fanpage interaction and respond to our activity.

Our communication gives confidence to tourists and we suggested attractions outside Bangkok, so they can make a plan for traveling to Thailand. As a result, increase in tourist arrivals, better attitudes and more awareness. This campaign hit the goals in term of confidence and income distribution to people outside Bangkok.