While describing its origin, the ingredients required, and how to cook, the video takes viewers on a journey through various parts of Thailand, delves down to Thai way of life, and captivates world’s famous Thai charm. The story is systematically narrated using a mind map style, connecting one PAD THAI element to many other amazing stories of Thailand. And the further it goes, the more amazing stories await to be discovered. The scrumptious imageries were neatly designed to indulge appetite so PAD THAI fans would have no excuse not to come to Thailand. Only one dish of PAD THAI can showcase almost every aspect of “Thainess” in just 2 minutes.

This video was first organically launched in Amazing Thailand channel on Youtube and then widely shared via Facebook pages of TAT’s offices around the world without any support from paid media.

This is a new take on travelers explored the aspirations of Thailand through a single Pad Thai dish. The film generated 2.1 million views and 5.6 million reach in just 3 weeks; and propelled international arrival to Thailand rise to 3 million visitors in February 2016. More importantly, the vdo is able to generate 125,000 engagement in total and drive social conversation across the globe.