The brand asked in this tumultuous time to create something that showed authenticity, approachability, and acceptance to Black and Brown communities that financial institutions are creating ways to undo the hundreds of years of damage they did to underserved communities. Via a piece created by authentic voices in the community, Hart of it All is able to effectively communicate past inequalities and the steps that are happening for reparations alongside growing support, education and marketing to those communities. The brief was to have a film that discussed the historical implications and the benefits of creating generational wealth without any branding included. The brand wanted a piece of content that worked to educate and not promote their brand.

Hart of it All is an electrifying documentary that dives into the essence of financial freedom through the eyes of Kevin Hart. Returning to his roots in North Philadelphia, Hart engages with the harsh realities of generational poverty, providing a potent mix of personal experiences and expert analysis. The film unfolds in four insightful segments - generation wealth, personal finance, entrepreneurship, and community.

From shedding light on the systemic financial hurdles that stifled growth to offering practical lessons from financial gurus as well as local wisdom from places like barbershops, Hart crafts a narrative that is both educational and deeply personal. The documentary promises to inspire, challenge, and ignite a conversation about what it truly takes to achieve financial freedom and communal progress.

Being distributed across NBC's streaming OTT platform, Peacock, Hart of it All had a reach of 31M subscribers alongside digital channels for amplification and support. Engagement was positive with many comments appreciating the authenticity and vulnerability of the film that addressed a big issue in the brand's vertical. The brand gained a lift in mentions throughout the film's distribution window and helped shift perceptions that while the brand was once the root of the problem, they are taking clear actionable steps to reduce and direct more resources to impacted communities.