We've taken some favourite nursery rhymes and adapted the words and tone to the tragic reality of child soldiers.

As our children recite their innocent songs, elsewhere in the world the life of child soldiers is something else.

Our mailing spoke to these parents, as their own children were the ones who delivered the message, which they were able to explain thanks to the campaign organised in their school.

By simply strapping together three or five candles with tape, we achieved a very big impact at a very small cost. Indeed, the iconic red candles sold out in less than two days and overall, sales went up by 5% compared to last year.

Together we will make more noise!