Cannes Lions

AMNESTY INTERNATIONAL

LEO BURNETT IBERIA, Lisbon / AMNESTY INTERNATIONAL / 2010

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Overview

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OVERVIEW

Outcome

Tyrannybook has shown to be a perfect tool for direct contact with Amnesty's audience. In it we can tell everyone about future events, ask for donations, signatures for petitions and much more. All of that with quick responses and for a very low cost.

Tyrannybook spreads Amnesty's ideals and reach its core audience. It's fast, adaptable, easily accessible and has proven to be not just a tool to achieve Amnesty's goal but an example of how we can keep public and our audience motivated and drive with a single click.

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