Elevators offered us the perfect surroundings in creating a claustrophobic feeling and making people feel empathy for the innocent victims of political tyranny. It also offered us an environment where we could catch people when they have a natural pause to think for a minute in the middle of their daily routines.

We saw an increase of 30 percent in SMS donations on International Human Rights Day, and the week that followed when the campaign was launched. (Due to the fact that Amnesty International Finland uses the same SMS donation number in all its other campaigns and on its website, it's hard to state more exact numeric results of this particular campaign.)Amnesty International Finland also received several comments on the strong emotional impact of the campaign.