We created the concept “An Empty Bottle is Full of Energy”. The idea was to translate abstract energy measures into everyday tasks that require energy, using humor as a tool. Our main target group was Norwegians between 15 and 24 years.

We created six films that dramatize on different consequences of throwing away a bottle or can instead of recycling. We illustrated the abstract energy of each bottle or can through electronics that turned on in unfortunate situations. For example, what happens when a popcorn machine shoots out popcorn in a cinema, or when thousands of tennis balls explode out of a tennis ball machine in gym wardrobe?