Cannes Lions
Anatomy of Interest
DENTSU, Tokyo / YOSHIDA HIDEO MEMORIAL FOUNDATION / 2016
Overview
Entries
Credits
Overview
Description
We visualized the evolution of people's interest using 3 sets of elements.
Elements gradually emerge forming a heart-shaped cell, which represents maximum interest.
Execution
These'chains of interest'spread across posters, leaflets, mural design, and captions, inspiring those who visited Ad Museum Tokyo.
Outcome
These'chains of interest'spread across posters, leaflets, mural design, and captions, inspiring those who visited Ad Museum Tokyo.
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