Advertising awards are normally judged by advertising people, but in this age where interest for an ad can be spread by the people.

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.