Cannes Lions
DENTSU, Tokyo / YOSHIDA HIDEO MEMORIAL FOUNDATION / 2016
Overview
Entries
Credits
Description
Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains.
Execution
Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various sceneries around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them.
The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.
Outcome
Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various sceneries around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them.
The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.
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