Great creatives capture peoples' hearts and minds the manners of capturing are all

different. Some are nurtured by our predecessors and others break through with

tradition and innovate new ones. The design motif is “Fishing (methods)”. We worked on

the total design for the exhibition, from promotional items to the exhibition space.

A gigantic net engulfs a large group of fish; understanding the targets’ behavior and

enticing the catch. The ‘gleaming net’ is printed with pearl-like iridescent ink, expressing

brilliant ideas around the world.

Great creatives capture peoples' hearts and minds the manners of capturing are all

different. Some are nurtured by our predecessors and others break through with

tradition and innovate new ones. The design motif is “Fishing (methods)”. We worked on

the total design for the exhibition, from promotional items to the exhibition space.

A gigantic net engulfs a large group of fish; understanding the targets? behavior and

enticing the catch. The ?gleaming net? is printed with pearl-like iridescent ink, expressing

brilliant ideas around the world.

We succeeded in inviting visitors who previously never paid attention to

advertising and design.

As a result, visitors increased by 1.5 times compared to the previous year.