Antena 3 TV News is ranked as the leader of News Programming in the Spanish market, so they wanted to thank their audience for choosing them as the number one news program of all news programmes. The copy of the promo correctly restates the marketing objective “A lot of things happen in the world, and a lot of news programs can tell you about it, but most people have chosen Antena 3 TV to be informed”. The aim of this campaign was, on one hand, to comment on the trust between our news team and the audience and on the other hand, to reinforce that strong link.