Cannes Lions
DDB DM9JAYMESYFU, Makati City / GABRIELA / 2012
Overview
Entries
Credits
Description
Sex scandal videos have become rampant in the Philippines despite existing laws. The problem lies in the vagueness of the laws in its implementation and scope. In an effort to have more stringent laws passed in congress, Gabriela Women's Party has launched a movement against "electronic" violence against women, which include voyeurism and scandal videos.
The idea of this campaign was simple: a click can be as brutal as a punch. Hence, the simple act of watching a sex scandal video causes harm to the women in it.
Execution
Using a mounted die-cut poster, we transformed the mirrors of fitting rooms into a page of a voyeur tube site to make various women experience what it feels like to be victimized by such sites.
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