Cannes Lions
ANTI-NUCLEAR CAMPAIGN
PUBLICIS FRANKFURT, Frankfurt / BUND GERMANY / 2010
Overview
Entries
Credits
Overview
Execution
A mocked-up Pro Nuclear Poster was "guerrilla-style" transformed into a 3-dimensional Pro Renewable Energy Poster, looking like a wind-wheel. The act of transformation served as a symbolic call to action.
Outcome
Traffic on the BUND website increased significantly over the following weeks.Also, the demand for Renewable Energy Brochures rose by 25% vs. normal.
Similar Campaigns
8 items
