Since 70 years ago, Robert Tailor’s has been dressing the most important politicians of Paraguay, even the President of the Republic is one its clients, but also, as a brand, maintains a high commitment to honesty. As an example of this commitment, in the past he has refused to work for politicians that were involved in acts of corruption and made that statement public through posters in his stores and posts in social networks. For this campaign the objective was to promote our honesty message through a compelling way.