We knew that the best medium for a global event would be the internet. We then considered how people show their support at sporting events and how to translate this into an online experience. This thinking led to the idea of the world’s longest Mexican wave. After technical exploration, we built the Ariel Global Wave of Support – www.arielwave.com - which enabled visitors to upload video clips of themselves performing a wave. These were sorted according to where they lived, to make a wave circling the globe. Ariel donated $1 to Right to Play for every video uploaded.

From the average Ariel consumer to famous sporting stars and top businessmen, tens of thousands uploaded their own wave and showed their support, easily surpassing Ariel’s initial target of raising $50,000 for Right to Play.