Each traditional and non-traditional medium acted as an invitation to travel and escape. To hand-deliver the invitation to Bostonians, a street team visited heavily trafficked locations. They used two methods to engage consumers. Special luggage tags invited people to “travel to Tahiti” at the museum. A figure from Gauguin’s paintings was recreated on a life-sized, freestanding banner, minus the face. This gave people a moment of escape by putting themselves in the painting.

Almost 250,000 visitors attended the exhibit at $22 per person, generating over $5 million in revenue from a budget of less than $500,000. The client said that this was the most highly attended and critically acclaimed show in recent years.