Cannes Lions
THE MARTIN AGENCY, Richmond / MUSEUM OF FINE ARTS / 2013
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Chihuly is the world’s preeminent artist working in glass. To fuel interest in his exhibit at VMFA, The Martin Agency designed a glass-blowing app inspired by his creative process. Users start with one of Chihuly’s signature shapes, then blow into their iPhone’s microphone to shape their own unique piece of 3D art. Editing tools allow users to manipulate shapes, colors and textures, and add more shapes to build composite artworks. Art can be shared and also appears as part of the in-app feed, where it can be experienced and critiqued by other Chihuly app users.
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