Season 5 brought a new faster, more aggressive car, new manufacturers, and new drivers, it was set to be the most exciting yet. But with improvements in battery technology allowing 1 charge to last the whole race – the mid race car change pit swap was lost. And with it the excitement and unpredictability it brought. Formula E was in real danger of having zero tactical intrigue and the races become a dull procession. We were tasked with adding jeopardy and excitement to the race to enhance the viewer experience.

Moreover, this couldn’t be a mere marketing gimmick – we were tasked with fundamentally re-thinking the rules, tactics and spectacle of what a racing series could be. This meant we needed something that would not only entertain fans, but also be accepted by the FIA and by the drivers and teams.

Our solution was Attack Mode.

ATTACK MODE increases the intensity of the on-track action - a unique innovation in sport, introduced to enhance the viewer experience and retain the unpredictable nature of the electric street racing series.

Drivers will be able to access ATTACK MODE at any time during the race from the second lap - allowing them to chase down their rivals or build a lead to defend their position. ATTACK MODE temporarily boosts power levels from 200kW to 225kW, giving them the edge on their opponents for a short period of time.

Season 5 brought a new faster, more aggressive car, new manufacturers, and new drivers, it was set to be the most exciting yet. But with improvements in battery technology allowing 1 charge to last the whole race – the mid race car change pit swap was lost. And with it the excitement and unpredictability it brought. So we were tasked with adding jeopardy and excitement to the race to enhance the viewer experience. Our solution was Attack Mode.

With all 22 drivers engaging ATTACK MODE at one point during the race, the precise time period and amount of activations will be announced by the FIA just 1 hour ahead of the race, meaning it's up to the teams and drivers to decide the strategy.

In order to engage ATTACK MODE, the driver must pass through a defined activation zone placed off the racing line. The driver is required to arm ATTACK MODE on the steering wheel on the approach to the activation zone and manoeuvre through three timing sensors to complete the loop and receive instant power.

To help fans follow ATTACK MODE, the Formula E host broadcast will incorporate Augmented Reality in to the live stream. The cutting-edge technology will harness trackside camera tracking, live telemetry data and powerful graphics engines to help bring audiences closer to the action.

Attack Mode was introduced for season 5 and with 6 races and 6 different winners so far it has played a major part in making this season Formula E’s the most unpredictable yet.

Forbes magazine has stated that Attack Mode in motorsport is what the three point line is to Basketball. BBC Sport has called the season Unpredictable. Astonishing. And The Sun and Mirror have heralded it as a revolution.

Fans have embraced the Attack Mode and in social have stated how it’s far superior to DRS in terms of the spectacle it creates.