Cannes Lions
UNCOMMON CREATIVE STUDIO, London / FORMULA E / 2022
Overview
Entries
Credits
Execution
The work encompasses many intricate craft details to achieve its complex, filmic aesthetic. Filmed entirely in-camera with no post effects, every component in each scene was shot for real, from the striking horse to the raining confetti. Entirely filmed in Mexico, the production worked closely with art direction and production design to successfully achieve the look, feel and energy of different cities around the world in which Formula E stages unforgettable race weekends.
The work is captured from the perspective of a Formula E car looking at spectators lining city-centre streets. A phantom camera rigged to a high-speed tracking vehicle, a Porsche Cayenne, on a gyro travelling at near 80mph, shooting at 1000 frames per second was used to record every detail in-shot.
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