Cannes Lions
DDB ESPANA, Barcelona / VAESA / 2008
Overview
Entries
Credits
Description
This spot converts the city into a huge board game where you move an Audi A3. The rules are that every time the cars stops for whatever reason (a red light, a zebra crossing, a traffic jam etc.) the driver’s turn finishes and the next player’s turn starts. The aim is to drive it for as long as possible.
Similar Campaigns
12 items