Cannes Lions

AUDI A3

DDB ESPANA, Barcelona / VAESA / 2008

Film

Overview

Entries

Credits

Overview

Description

This spot converts the city into a huge board game where you move an Audi A3. The rules are that every time the cars stops for whatever reason (a red light, a zebra crossing, a traffic jam etc.) the driver’s turn finishes and the next player’s turn starts. The aim is to drive it for as long as possible.

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