Cannes Lions
CONTRAPUNTO, Madrid / DAIMLEY CHRYSLER / 2004
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Customers perception of small deposits had always been a problem with Smart Cars. The objective was to put clear to the user the excellence of the characteristics of the Smart ForTwo Deposit. The target audience was the average smart car buyer (young, urban, Internet and technology savvy) The agency decided to attract the user`s attention in an unusual way, making him/her part of the action, and letting them understand through their interaction with the message of the communication piece.
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