We were briefed by Audi to do a campaign for the launch of the new Audi A4 Avant. They had a limited budget but wanted to reach as big an audience as possible. One of the features of the new model is its maximum load space of 1420 litres, one of the leaders in its class. So we devised this ambient execution, which was strategically placed onto specific store windows in the shopping mall with the most foot traffic in Johannesburg, Eastgate