To create a visual sensation for the AUDI A7 and to enhance the brand image of AUDI by a progressive outdoor activity. The activity needs to be relevant for an international audience, which is open-minded towards art, culture and creativity. They show a high appreciation to aesthetics, design and technolgy.

We had a stunning design object, the biggest photo-realistic representation of an automobile ever. And not only as a picture, but sprayed on a canvas almost 11,000 sq ft. By four fantastic artisits using spray-cans and making use of their enormous design appeal, during a period of 14 days and nights.

Location: Checkpoint Charlie, Berlin.Size of the paper: 11,000 sq ft.Timeframe: 14 days.Artisits: 4.Aerosol cans: 200.

The event generated huge interest in the new AUDI A7 and of course lots of test drives. Over one million spectators from all over the world watched the event live in Berlin from 16th October to 31st. The activity was covered on the Internet and TV across Europe. Moreover the documentation was the most watched film on AUDI.TV – the brand channel of AUDI. Shortly, the video generated more than 150,000 clicks on YouTube.